The General Business Management specialization gives you a clear understanding of the business world, including marketing, sales, accounting, human resources, finance, and logistics, as well as the ability to lead teams, motivate employees, produce revenue, and reduce costs. The program will also equip the students to master the concepts of Digital Marketing and Social Media Strategies, International Financial Management, International HR Management, International Project Management, Investment Analysis and Portfolio Management, Product and Service Development, and Strategic Talent and Reward Management.

The students will take 4 specialized modules ( 15 SCQF Credit Each) 

1. Digital Marketing and Social Media Strategies

2. International Financial Management

3. International Human Resource Management

4. International Project Management

This Healthcare Management specialization is designed for healthcare industry professionals, including nurses, doctors, administrators, and hospital marketers, seeking to advance their careers and explore new opportunities. Through a combination of theoretical knowledge and practical experience, this program will equip students with the skills and expertise to take on leadership roles and navigate the complex challenges of the modern healthcare environment.

Healthcare Management Modules ( 20 ETCs each)

1. Leadership Challenges in the Modern Healthcare Environment

2. Artificial Intelligence in Healthcare Management

3. Healthcare Quality Management

4. Materials and Waste Management in Healthcare

The Human Resources Specialization offers a comprehensive exploration of HR's pivotal role in contemporary organizations. You'll gain insights into employee behavior, develop strategies to enhance workforce performance and learn to design effective systems for attracting, developing, and retaining top talent. The program will also delve into essential management concepts and provide a deep understanding of international HR practices, strategic HR planning, talent and reward management, and the emerging impact of technology, data, and AI on HR functions.

Human Resources Management Modules ( 20 ETCs each)

1. International Human Resource Management

2. Strategic Human Resource Management

3. Strategic Talent and Reward Management

4. Technology, Data, and AI for Human Resource Management

The Project Management specialization equips students with the skills to enhance organizational performance through effective project management. By exploring real-world project scenarios, students will learn to identify challenges and apply proven methodologies to manage all aspects of projects successfully. The program emphasizes the alignment of projects with an organization's strategic objectives and covers essential topics such as best practices for project management, international project management approaches, team development, and risk management.

Project Management Management Modules ( 20 ETCs each)

1. Best Practices for Successful Project Management

2. International Project Management

3. Managing Project Teams

4. Project Risk Management

The International Business Management specialization is tailored for aspiring business leaders and entrepreneurs seeking a deep understanding of the global marketplace. This program explores how small and medium-sized enterprises can capitalize on international expansion opportunities and leverage digital technologies and regulatory changes to market their products and services effectively. Key focus areas include international financial management, international human resource management, international project management, and strategic brand management.

International Business Management Management Modules                   ( 20 ETCs each)

1. International Financial Management

2. International Human Resource Management

3. International Project Management

4. Strategic Brand Management Brand Management

A specialization in Finance and Accounting is most suitable for students who seek a career in Finance. The program will help develop the required skills for complex accounting and financial management issues. It will delve deep into artificial intelligence in financial services, financial statement analysis, strategic financial management, investment analysis, portfolio management, and a comprehensive analysis of industry trends.

Students will take four modules ( 15 SCQF Credit Each)

1. AI in Financial Services

2. Financial Statement Analysis

3. Investment Analysis and Portfolio Management

4. Strategic Financial Management

The Tourism and Hospitality specialization is designed for students seeking to excel in the tourism and hospitality industries. This program equips students with a deep understanding of customer experience design and the essential factors driving exceptional customer service. Additionally, it fosters an appreciation for sustainable international tourism development, strategic management and marketing in tourism and hospitality, the role of technology in the industry, and emerging trends and challenges shaping the global tourism landscape.

Tourism and Management Modules ( 20 ETCs each)

1. Sustainable International Tourism Development

2. Strategic Management & Marketing in Tourism and Hospitality

3. Technology in Tourism and Hospitality

4. Trends and Issues in the Global Tourism Industry

The Marketing Management specialization is ideal for aspiring marketing professionals seeking to master the intricacies of modern marketing. This program will equip you with a deep understanding of digital marketing, social media strategies, and emerging industry trends. You'll also gain valuable knowledge in international human resource management, product and service development, and strategic brand management.

Marketing Management Modules ( 20 ETCs each)

1. Digital Marketing and Social Media Strategies

2. International Human Resource Management

3. Product and Service Development

4. Strategic Brand Management